For embedding design thinking in daily work
This program custom designed for each teams to help those who have the foundational knowledge but need expert guidance to apply it effectively. It is ideal for your designated champions, evangelists, or task forces, often from non-research roles, who are responsible for driving a customer-centric culture.
In a typical engagement, one of our consultants will mentors a small group (4-5 participants) over a multi-week program, providing dedicated coaching to accelerate their growth and embed a design thinking mindset directly into their daily work.
CASE STUDY
Product Development Coaching For Product Managers
METHODOLOGY
Offline Training and Coaching
Bukalapak wants to deploy and internalize the human-centered design process into its process across the company especially in the Product Squads.
What we did
PHASE 1
DESIGN THINKING WORKSHOP
1.5 Days, 24 Product Managers, 6 Modules.
Product managers learn and practice Design Thinking and Human-Centered Design to develop meaningful products.
PHASE 2
BUSINESS IMMERSION
Understood the current day-to-day product development process and challenges within the organization the workshop in order to design the coaching program.
PHASE 3
COACHING
6 Product Managers, 2 months.
Embedded and reviewed what work and what does not in actual practice,
and made changes that stick.
Words from Bukalapak
Quote Worthy
“We are able to prioritize which ideas to kill and which ideas we are going to build (instead of building every request).”
Winda
Shopping Growth PM
“Design research prevents us from implementing the wrong features / design.”
Tomi
Buka Pengadaan PM
“We now have a more structured approach in development so that we have a common understanding / agreement from the start.”
Ilham
O2O GPM
“Observing remote user research with designers, engineers and the rest of the team makes the development process more efficient.”
Nada
Promoted Push PM
CASE STUDY
Product Design Coaching For Digital Team
METHODOLOGY
Offline Training and Coaching
BRI wanted to equipped their Digital team capabilities on research and product development with Design Thinking and UX Design process.
What we did
PHASE 1
DIGITAL UX TRAINING
Conducted 3 days training for the Digital team (15 participant). They were asked to conduct real user research by going out of the building to meet real users.
PHASE 2
SHADOW SOMIA'S DESIGN PROCESS
While Somia was designing BRI’s digital lending platform: Pinang & Ceria, the team shadow our process to absorb the method and knowledge.
PHASE 3
DESIGN COACHING
When they were building the product, Somia coached them on how to conduct usability testing so that they can continue to iterate their Design.
Words from BRI
Quote Worthy
“Somia has been a great partner with our company and our project, as well as a teacher for myself personally. As someone who is very passionate in the world of customer journey, I'm grateful to have the opportunity to learn and absorb new knowledge from Somia majorly over the course of the project. Somia has guided us on understanding customer experience both internally and externally”
Emirpasha Kisyanto
UI/UX Designer
“I had great experiences when working with Somia. The team was highly dedicated to the project, gave the inspiring solutions from many views, and the outputs they produced were amazing. Thanks to Somia Team, keep rocking!!”
Roy Salat
Digital Micro Proposition
We specialize in co-creating a curriculum tailored to your team's context and business objectives.
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